The meeting you cannot get by email
A bank's commercial director will not take your cold call. They will take a coffee at the stand beside the one they came to see.
Everyone you would spend a year chasing, in one building for two days.
The second edition produced 1,200 targeted B2B meetings in a room that was 90% decision-makers, and one exhibitor left with a signed export agreement to Senegal. This is the case for putting your company on the floor — the two days as they actually run, what the last edition returned, and the objections worth raising before you commit.
The stakes
What a stand is actually buying.
Not footfall. ARIIS is closed to the public, so nobody walks past your stand by accident and nobody is counting visitors at a door. What you are buying is proximity: two days inside the building where the people who sign are already standing, with a reason to talk to you that is not your sales pitch.
Distance collapses
Ten countries were represented in 2025. A West African delegation walking your floor is a market-entry conversation you would otherwise buy a flight to have.
You are met as a peer, not a supplier
Everyone on the floor came for the same programme. You meet people inside the market's problems rather than inside a sales visit.
The two days
Nothing happens at a stand. Everything happens around it.
This is the shape of the two days from your side of the counter — where the room is, when it comes to you, and the moment a conversation stops being one. It follows the published running order.
08:30
Badges, and your only look at the whole room
Times follow the published running order and are indicative. ARIIS confirms them from October 2026.
The running orderDay one · 10 November
Day two · 11 November
Verified · 2025
What the floor returned
The second edition, counted.
1,200
Targeted B2B meetings
Scheduled against the programme, not counted at a door.
Check it — The 2025 recordVerified results from the second edition. 2026 figures are objectives and are labelled as such.
One exhibitor, in full
A stand became a cross-border export agreement.
01MeetingA Senegalese construction and materials delegation met Algerian exhibitors on the floor.
02ActivationTIBAN Industrie presented its WPC door range; qualified B2B discussions opened.
03ResultAn export agreement to Senegal was concluded at the end of negotiations.
TIBAN Industrie did not buy visibility. It bought a room with a Senegalese delegation in it, and its own sales team did the rest. That is the realistic best case, and it is documented rather than promised.
On the record
You do not have to take our word for the room.
Echorouk TV
Echorouk TV's coverage of the second edition, filmed on the exhibition floor.
Qualification
This works for some companies and not for others. Here is the line.
This is for you if
- You sell to developers, contractors, banks or institutions — a decision with more than one signature on it.
- Your sales cycle runs in months, so one well-framed meeting is worth more to you than a thousand impressions.
- You want African markets beyond your own, and you would otherwise be buying flights to find them.
- You have something to show — a material, a model, a product, a screen — that lands better in the hand than in a PDF.
This is not for you if
- You sell to consumers. The doors do not open to the public and footfall is not the product.
- You need volume leads this quarter. Two days with a few hundred senior people is a different instrument entirely.
- Nobody from your team can hold the floor for both days. An unattended stand is worse than no stand.
- You are looking for the cheapest square metre at any exhibition. That is a real requirement, and this is not the room for it.
Before you commit
The three questions every exhibitor asks, answered without the brochure voice.
The objection
How do I know the audience is genuinely senior, and not a hall of students?
The answer
Because the door is a filter rather than a turnstile. Entry is by accreditation and closed to the public; in 2025, 90% of the room was C-level or above, across more than forty companies and institutions. The 2025 roster and the full photography are both published on this site — look at who is in the frames before you decide.
The objection
What did an exhibitor actually get out of it? Not impressions — results.
The answer
One documented answer: TIBAN Industrie met a Senegalese construction and materials delegation on the floor, presented its WPC door range, and concluded an export agreement to Senegal. That case is published with the steps that led to it. The floor-wide figure is 1,200 targeted B2B meetings across two days.
The objection
We are not based in Algeria. Is this worth the travel?
The answer
Ten countries were represented in 2025 and the 2026 objective is fifteen or more. Day two runs the Invest In series across five markets with country desks alongside it, and delegations are coordinated with embassies and chambers of commerce. Hotel and mobility go through the official partners — say so early and the team arranges it.
Talk to a person
Tell us what you sell. We will tell you who is in the room for it.
One conversation, an honest read on whether your buyers are in this room, and the floor plan if they are. If they are not, we will say so — a stand nobody wanted is bad for both of us.
Thirty-five stands. Premium positions are allocated in order of signature.
Amal Si Dehbi — Partnerships — answers all three personally.
Working languages are French and English. Arabic on request.
Three ways through, fastest first